Lauren Busser writes: “Designing a new website is about more than just aesthetics. It’s also a time to consider what is and isn’t currently working for your audience. Analytics can help you make some suggestions, but engaging your audience in the design process can help uncover aspects of your website that you’ve never considered. Over the last two years, I have been engaging the community at Fairfield (Conn.) University to aid in redesigning the DiMenna-Nyselius Library website. These are a few exercises we conducted that got us talking about ways to make meaningful change.”