Angela Hursh writes: “For years, conventional wisdom in library marketing has been clear: You need to be on Facebook because that’s where your community is. But what if that’s no longer true? The staff at Lucius Beebe Memorial Library in Wakefield, Massachusetts, asked themselves that question. They stopped using Facebook altogether. Several months later, Library Director Catherine McDonald says the results have been surprisingly uneventful. Program attendance remained steady, website usage remained strong, the library’s newsletters and blog continued to perform well, and community engagement did not decline.”