Roger C. Schonfeld writes: “We are moving away from a model that is primarily organized around digital asset management. Instead, we may wish to think in terms of the activation infrastructure for distinctive collections. Rather than comparatively passive institutional digital custody, an activation infrastructure has as its purpose to maximize the impact of distinctive collections. This activation infrastructure incorporates library and archival professionals, technicians and student workers, distinctive collections, processing workflows, digital systems, and consortial and other cross-institutional tooling, among other elements. Foundationally, it is a kind of fly-wheel, benefiting from, and in turn generating, cross-institutional scale.”