Peter Derk writes: “If you haven’t already, I can just about guarantee you that you’ll get an offer to add an artificial intelligence (AI) assistant to your website or catalog within the next couple years. I’m begging you to not utilize one. The person trying to sell you on the AI assistant is going to tell you that 90% of the calls, emails, and messages you get are very simple. But while 90% of your questions might be simple, that doesn’t mean they will be adequately answered by the AI assistant.”