Not only can students learn from these presentations but so can professors who develop LIS courses and help students gain the necessary skills to succeed in 21st-century libraries. This need to bring the real and the academic worlds together underscores the importance of the work that the Young Adult Library Services Association (YALSA) has done … Continue reading The Future of Library Services to Teens→
Social media is a cost-effective marketing tool, but libraries should still market in traditional media. Social media is not intended to replace real-world marketing altogether. An overarching theme One key to successful marketing is to make your promotional materials memorable so they don’t get lost in the clutter that inundates people daily. Libraries can accomplish this … Continue reading Marketing in the Real World→
“Their ideas told us that they wanted this to be a fun and happy place,” says Sarah Shuster, children’s librarian at Richland Library. “We learned a lot about the vibe that we needed to create for the tweens.” Although the library obviously cannot create a miniature theme park inside the branch, the kids’ suggestions will … Continue reading Stuck in the Middle→