ALA and Target announce partnership in support of the Target Read With Me national campaign
For Immediate Release
Wed, 09/29/2010 - 14:34
Contact: Kim Olsen-Clark
YALSA , EMIERT , PLA , Development (dev), AASL
CHICAGO - The American Library Association (ALA) and Target Corporation today announced their partnership in Target’s nationwide Target Read With Me(SM) campaign to help increase the reading proficiency of children.
As part of this partnership, ALA is providing support and resources for a dedicated website that is focused on encouraging adults to read to children. The goal is to help foster a love of books and reading and significantly increase a child’s ability to read on their own by the end of third grade.
ALA is contributing recommended reading lists and tips to help parents build their child’s home library. As of Sept. 30th, the website will also offer a library search tool to help visitors find libraries by ZIP code and encourage them to supplement their reading activities with free library resources.
“Research shows that it is never too early to prepare children for success as readers,” said Keith Michael Fiels, executive director of ALA. “Public and school libraries make major contributions to a child’s reading skills and educational success. This partnership with Target represents a great opportunity for us to raise public awareness of the need for reading and literacy and to provide resources that parents can use to help their children learn to love reading at an early age.”
For additional information about Target Read With Me(SM), visit www.target.com/reading.
About the American Library Association
The American library Association (ALA) is the oldest and largest library association in the world. ALA provides leadership for the development, promotion, and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all. For more on ALA, please visit www.ala.org.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,743 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs, like Take Charge of Education. Today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, please visit Target.com/hereforgood.