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Mon, 03/14/2011 - 09:00
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Public Information Office (PIO)
Tight library budgets restrict e-book buying power
Chicago – As libraries cope with stagnant or decreased budgets, the recent decision by publisher HarperCollins to restrict the lending of e-books to a limited number of circulations per copy threatens libraries’ ability to provide their users with access to information.
“Libraries have a long history of providing access to knowledge, information and the creative written works of authors,” said American Library Association (ALA) President Roberta Stevens. “We are committed to equal and free access for the millions of people who depend on their library’s resources every day. While demand has surged, financial support has decreased. The announcement, at a time when libraries are struggling to remain open and staffed, is of grave concern. This new limitation means that fewer people will have access to an increasingly important format for delivering information.”
Data collected by the ALA shows that libraries are responsive to the needs of their users. Nationwide, 66 percent of public libraries report offering free access to e-books to library users - up from 38 percent three years ago.
Stevens continued “Crafting 21st century solutions for equitable access to information while ensuring authors and publishers have a fair return on their investments is our common goal. The transition to the e-book format should not result in less availability.
“The marketplace for e-books is changing rapidly. We encourage publishers to look to libraries as a vehicle to reach and grow diverse audiences.”
Libraries have proven to be powerful marketing tools for e-books. According to a white paper produced by library e-book distributor OverDrive, Penguin’s runaway hit, "Eat, Pray, Love" (Viking), was published in February 2006 with an initial run of 30,000 hardcover copies. The title didn’t become a bestseller until March 2007. In the meantime, copies of "Eat, Pray, Love" changed hands thousands of times through book clubs and libraries, scoring rave reviews and stirring up chatter among leading library blogs. Thanks to word-of-mouth marketing and library lending, when the paperback hit newsstands, "Eat, Pray, Love" sales skyrocketed.
The American Library Association is the voice of America's libraries and the millions of people who depend on them. With more than 63,000 members, the ALA is the oldest and largest library association in the world and represents all types of libraries and library staff.
For more information regarding e-books in libraries please visit http://tinyurl.com/ebookmap.
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Comments
The MBB: a simple solution to HarperCollins concern
There is a simple solution to HarperCollins concern - a modernized version of the MORE BOOKS BY page at the front of almost every printed book.
Readers use the MBB page to find other works by an author they have newly discovered, or a newly discovered series by a (perhaps) familiar author. It is not unusual for readers to devour every one of those books.
For their favorite books they may want to buy a printed book. A “pbook” has the advantage that it can be tossed into the back of a car without fear it will break or that a thief with a hammer will break a window to steal it. It can also be easily given away to someone without an ereader who they believe may become a fan of the author or series.
The MBB page in an ebook can be a link to the author’s web page on the publisher’s web site, such as this one: See more books by Joyce Carol Oates. The link can be placed at the end of the book also. Indeed every page can have the link. IF it is on every page, however, it must be artfully done. It should be discreet enough not to annoy but easily found if the reader finishes a chapter and thinks “I’ve got to get the prequel before I go any further!”
On the author’s web page there can also be a BYML or “Books You May Like” link. “Bimmle” pages were pioneered by Amazon. (Amazon’s BYMLs are created automatically and are not as effective as they could be. Publishers would be smart to create them by real intelligences rather than artificial ones little more intelligent than a tapeworm.)
Perhaps it makes sense for publishers to insist that ORDINARY ebooks only be checked out a limited number of times. But an MBB-ENHANCED ebook is an entirely different matter. It would be insane to limit them.
Laer Carroll - LaerCarroll.com