Transform your library’s image with PLA’s upcoming webinar back by popular demand

For Immediate Release
Tue, 04/26/2011 - 16:48

Contact: Amy Sargent

CHICAGO – From 1 p.m. to 3 p.m. CDT on May 18, the Public Library Association (PLA) will host a live, extended webinar, “Transforming Our Image,” as part of the PLA “Public Libraries at Work” monthly webinar series. The webinar will have two parts: “No Explanation Needed: The Three Pillars Philosophy";and “Implementing the Vision.”

Based on instructor Valerie Gross’ award-winning article, “Transforming Our Image through Words that Work: Perception is Everything,” (Public Libraries, PLA/ALA, Vol. 48, No. 5, Sept./Oct. 2009, p. 24-32), this webinar will describe a straightforward concept that enables libraries to heighten their importance by replacing traditional terms with powerful, intuitive, value-enhanced terminology that people understand. Join in to learn how strategic vocabulary can immediately convey the library’s true value —even to someone who has never set foot in a library.

Gross presented the original “Transforming Our Image” in November 2010. Previous participants will find this updated webinar relevant and helpful with its addition of direction to put this library-changing concept into practice.

At the conclusion of the webinar, participants will have gained the skills and confidence to redefine libraries in a new, innovative way; align the library with what the community values most - education; heighten the library's visibility and stature; develop strategies that can immediately be integrated; introduce the philosophy and strategic vocabulary concepts to staff, Board, elected officials, Friends/Foundation Board, customers, community and the media.

Registration is now open. Cost to attend the extended “Transforming Our Image” webinar is $28 (PLA Members), $31.50 (ALA Members) and $35 (Nonmembers). Groups of any size can register for $129. The deadline to register is 4:30 p.m.  CDT on May 16.

For more information about PLA, contact the PLA office at (800) 545-2433, ext. 5PLA, or visit PLA’s website at www.pla.org.

PLA is a division of the American Library Association. PLA’s core purpose is to strengthen public libraries and their contribution to the communities they serve. Its mission is to enhance the development and effectiveness of public library staff and public library services.