EBSCO Publishing

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In July EBSCO Publishing and the creators of the readers’ advisory service NoveList announced the launch of LibraryAware, a new online marketing program designed to meet the growing needs of libraries to create, deliver, and measure promotional messages that extend outreach into communities and bring patrons into libraries. LibraryAware equips librarians with tools to reach out to patrons and help them discover the programs, products, and services libraries have to offer. Librarians can combine professionally designed templates with their own pieces of reusable content to carry information across an entire suite of promotional materials that can then easily be delivered to customers, community partners, elected officials, and the media.