Angela Hursh writes: “Ever wondered how your library’s email performance compares to others? Benchmarks help you understand how well your emails perform in key areas and identify opportunities for improvement. They also allow you to compare your email marketing performance, set goals, and stay on top of trends. However, the lack of industry benchmarks for email marketing metrics specific to libraries has been bugging me. Metrics from similar industries don’t fully capture the unique aspects of promoting a library. To help libraries accurately measure their email effectiveness, we’ve created the first-ever library email benchmark report.”