Lily Ray writes: “Over the past several months, I have been monitoring more than 220 websites that were publicly identified as customers of various AI content creation, automation, and scaling platforms. Many of these tools also now focus on driving visibility, mentions, and citations in AI search responses. A consistent pattern emerged: It works, until it doesn’t. The data makes clear that scaling content production with AI is not a low-risk strategy for organic search. It can produce real short-term gains in both search engine optimization and AI search, but across this data set, those gains have rarely held.”