In a now-viral promotional video from Harris County (Tex.) Public Library’s Barbara Bush branch, cowboy-hat–wearing hype man Curbside Larry shares an irresistible pitch for using the branch’s curbside pickup services. “We got shelves and shelves of books, Blu-rays, and DVDs, and we’d like nothing better than to take care of all your reading, research, and entertainment needs,” Larry exclaims. “What’s all this cost? Just three low payments of zero, zero, zero dollars!”