Rachel Karten writes: “When the news was reported in June that New York City public libraries would have their funding restored after pushing back for months against budget cuts, many people credited the social media team and their strategic use of memes to talk about the proposed cuts and to let people know how they could help. I interviewed Victoria Reis, social media manager at New York Public Library, about why they leaned into this format during one of the most consequential moments in the library’s history.”