Patrick Kariuki writes: “Social media platforms are battling to hold onto their audiences as new platforms are created. And in this fight, content is king, and content creators are the kingmakers. Because Instagram is a primarily audiovisual platform, it is in a particularly precarious position, as new players like TikTok and old players like YouTube keep finding new ways to eat into its user base. To fight back, Instagram has announced changes to how it will reward original content. If you are an Instagram creator, here’s what you need to know.”