Gary Brannan writes: “Special collections and heritage services in higher education institutions face a familiar accumulation of problems. We are seen as appealing only to an undefined body of ‘elite’ researchers [with declining usage]. This is the position we found ourselves in at the Borthwick Institute for Archives at the University of York, England. Our experiences suggest that, in addition to financial control, staffing resilience, and adaptability, special collections and heritage services should also consider their capacity for visibility, cultural repositioning, and pedagogical integration.”