Caitlin Keenan writes: “You updated your borrowing information six months ago to reflect a change in fee structure, and now you discover the original (outdated) content is still alive and well in a LibGuide maintained by the front desk staff. Content chaos can feel like a way of life for web librarians. We dream of a world where our content is discoverable, logically interrelated, current, accurate, and consistent, but getting there with the limited tools and authority granted to us can feel impossible. Enter the cross-platform content model.”