Elizaveta Poliakova writes: “It has been 10 years since E. L. James decided to self-publish her first novel, Fifty Shades of Grey. The story was first developed as a fan-fiction project in 2009 based on the Twilight series, originally titled Master of the Universe. However, after being reprimanded for the mature content by the administrators of a fan fiction website, James decided to self-publish the book in 2011 with the help of an online publisher, The Writers’ Coffee Shop.”