Angela Hursh writes: “My favorite library marketing season is about to begin. The last two months of the year are when a library marketer must do in-depth work that will strengthen their library’s position for the coming year. Every other business and competitor will be ramping up their sales and discounts as we go into the holiday season, so I advocate pulling back on your regular push promotions. Instead, you can stand out by doing something different: focus on using this time to create a deeper connection with your community by strategically building library brand awareness and affinity.”