Marketing in the Real World

May 12, 2015

Social media is a cost-effective marketing tool, but libraries should still market in traditional media. Social media is not intended to replace real-world marketing altogether. An overarching theme One key to successful marketing is to make your promotional materials memorable so they don’t get lost in the clutter that inundates people daily. Libraries can accomplish this … Continue reading Marketing in the Real World



To Catch a Library Thief: Black Belt Security

March 21, 2012

Graham peppered his talk with anecdotes as he described how to create and maintain safer libraries. He should know.  He’s a frequent presenter on security at ALA and the author of the 2006 classic Black Belt Librarians: Every Librarian’s Real World Guide to a Safer Workplace (now published as The Black Belt Librarian: Real-World Safety and … Continue reading To Catch a Library Thief: Black Belt Security