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Fanbase to the Rescue: A Massachusetts Tale

May 31, 2011

While much has been written recently about using Facebook as a promotional tool for libraries and librarians, opinions vary widely on Facebook’s effectiveness in reaching library users. It’s indisputable, though, that Facebook can successfully promote advocacy on behalf of library-related issues, based on the creation of a Facebook Page that generated community awareness in western … Continue reading Fanbase to the Rescue: A Massachusetts Tale


The Road to New Librarianship

May 31, 2011

The word atlas generally conjures up a road trip, and R. David Lankes traveled to “29 locations on three continents” to put together The Atlas of New Librarianship. But his atlas is more about data than maps—data collected from a variety of sources and providing the basis for “new librarianship,” by which he means “the … Continue reading The Road to New Librarianship


Refresh Your View of E-rate

Refresh Your View of E-rate

May 31, 2011

Suffering from the after-school network grinding-to-a-halt syndrome? Have a flat or declining budget with little state or local political support? Can’t figure out how to pay for a bandwidth upgrade to support patrons’ online activities such as searching for jobs and applying for e-government services? If you haven’t considered the e-rate program lately, now’s the … Continue reading Refresh Your View of E-rate


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Keeping Our Message Simple

May 31, 2011

concerned about the future of my organization that I started reading much more widely and deeply. Many of the books were about brain research. Most focused on how and why we come to believe things, both as individuals and as communities. A couple of those books dug into how difficult it is for us to … Continue reading Keeping Our Message Simple


A Compendium of Communication

May 27, 2011

The need to transmit and process information efficiently has given rise to technologies from talking drums to alphabets, from Charles Babbage’s difference engine to Vannevar Bush’s differential analyzer, from the telegraph to the internet. In The Information, James Gleick shows how many of the information-related concepts that we now take for granted evolved. This is … Continue reading A Compendium of Communication


A Facility Forever Young

May 27, 2011

What do young people want? When it comes to library space, they’re inclined to seek sophisticated yet comfortable areas. In a focus group that gave teens the opportunity to advise librarians and architects charged with designing the new Cedar Rapids (Iowa) Public Library, their wishes were simple: Skip the clashes of color that might be … Continue reading A Facility Forever Young


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Facebook for Libraries

May 27, 2011

Today, I spent part of the day connecting with people. I complained about a silly election video, chatted with a college friend about a band, and put some finishing touches on plans for a conference taking place at the library. I did all this through Facebook. These days, it seems like everyone has a Facebook … Continue reading Facebook for Libraries


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The Best in Library Branding

May 27, 2011

The John Cotton Dana Library Public Relations Award (JCD) turned 65 years old this year and celebrated this milestone with the Midwinter announcement of the 2011 winners. Five vibrant libraries demonstrated innovative, outstanding marketing strategies in campaigns ending in 2010: Anythink Libraries of Adams County, Colorado; Edmonton (Alberta) Public Library; Loudoun County (Va.) Public Library; … Continue reading The Best in Library Branding



We Never Close

May 19, 2011

Imagine that your library building is open 24/7 with no overnight staff or security gates. What if trusting patrons to abide by the honor system actually worked? That’s the reality at Marlboro (Vt.) College's Rice-Aron Library, where an open-door policy has been in effect for decades. To understand this library, you must consider the campus … Continue reading We Never Close


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Renewing Our Mission in New Orleans

May 16, 2011

Librarians, library support staff, vendors, and guests will once again bring their economic and muscle power to assist New Orleans’ public libraries, schools, and community rebuilding projects during the American Library Association’s 135th Annual Conference, June 23–28, taking place at the Ernest N. Morial Convention Center, area hotels, and other venues. ALA held the first … Continue reading Renewing Our Mission in New Orleans


Children’s Services Champion Virginia Mathews Dies

May 11, 2011

Virginia Mathews, 86, renowned advocate for family and early-childhood literacy and outreach programs, consultant, and author who was respected in the publishing and library worlds, died May 7. Instrumental in the success of both the 1979 and 1991 White House Conference on Library and Information Services (WHCLIS), Mathews navigated a career that bridged the worlds … Continue reading Children’s Services Champion Virginia Mathews Dies