Collage of American Libraries products: print, online, AL Direct, podcast, and webinars

Advertising

Reaching the nation’s most engaged librarians and administrators has never been easier. From ads in our print magazine and podcast to banner ads on our websites and e-newsletters, American Libraries offers the greatest access to the most active library workers in the industry: the American Library Association’s 51,000 members. View our media planning guide.

American Libraries helps ALA members stay on top of what’s important, what’s new, and what’s coming down the road. According to the last Book Industry Study Group study, libraries purchase more than $5 billion worth of books and materials each year. Plus, they purchase a substantial amount of equipment, supplies, technology, and services too.

Build your sales with these targeted advertising opportunities

American Libraries—the print membership magazine of the American Library Association
American Libraries Online—the interactive website that keeps librarians up to date 24/7
American Libraries Direct—the award-winning weekly e-newsletter aggregating ALA and industry news
Daily Scoop—the e-newsletter with the latest coverage on speakers, sessions, and events during ALA Annual and virtual conferences
Call Number with American Libraries—the monthly half-hour podcast of conversations with librarians, authors, celebrities, and scholars
American Libraries Live—free, one-hour webinars on key topics in the library world
Sponsored Posts—information about your product, featured on AL Direct or on American Libraries’ website
Special Delivery—promotional email sent on behalf of advertisers to 28,000 ALA members for one-time lead generation
Product News—monthly e-newsletter featuring products from American Libraries advertisers
Exhibitor Showcase—email outreach before conference to registered attendees and 30,000 ALA members
ALA JobLIST—the number-one website for library and information science and technology jobs. Find more information at the JobLIST website or view the ALA JobLIST media kit.

More information

For rates and specs, download American Libraries Media Planning Guide (PDF)

For printed information and sample copies of American Libraries magazine, please send your contact information to americanlibrariesadvertising@ala.org.

To discuss advertising in any American Libraries publication or media stream, please contact Melissa Carr, sales manager (US East, South, West, International), at 704-491-7789, or Ryan King, sales manager (US Midwest: IL, IN, MI, WI), at 773-414-9292.

Latest Library Links

6h

ALA’s Office for Intellectual Freedom and the Writers Guild Initiative are hosting a unique series of writer’s workshops that help participants use writing to reflect on experiences, share insights, identify a path forward, and make their voices heard. The workshops will pair 25 librarians with professional film and television writers. All librarians are invited to apply by December 16. Participants will be randomly selected for the four-session online series taking place from February 1 through March 8, 2025.

Office for Intellectual Freedom, Nov. 20
9h

Cass Balzer writes: “What would you do to keep your child clean, dry, and healthy? Skip meals? Miss bill payments? Take on an extra job? For nearly half of US families with young children, the answer is: All of the above and more. A National Diaper Bank Network study found that in 2023, an unprecedented 47% of families with young children nationwide struggled to afford diapers. In response, libraries have stepped up to distribute these critical supplies. Though they can be challenging to fund and coordinate, these programs are immensely popular and—for many communities—vital.”

American Libraries Trend, Nov./Dec.
13h

Ana Ndumu writes: “For more than a century, American libraries of all types have helped immigrants integrate, worked with municipalities to cultivate welcoming communities, and supported laws to shape our immigration system. With immigrants making up 13.8% of our population, the US is more racially, ethnically, and linguistically diverse than ever before. But for many library workers, staying abreast of the fraught immigration policy landscape is challenging. Laws shift rapidly, with initiatives introduced or eliminated according to political agendas. Here are additional resources library workers can use to educate themselves or network with others administering to immigrant communities.”

American Libraries column, Nov./Dec.
3d

Michael Kan writes: “Are you still using ‘chocolate,’ ‘naruto,’ or ‘monkey’ for your passwords? You really need to stop. All three are among the most commonly used passwords, putting your accounts at risk of hacking, according to new data from NordPass. The password manager’s sixth annual list of the top 200 most commonly used passwords is pulled from a 2.5TB dataset of stolen logins taken from various sources.” ZDNet offers tips for creating stronger passwords and improved security measures.

PC Mag, Nov. 14; NordPass, Nov. 13; ZDNet, Nov. 14
4d

John Sharp writes: “Athens and Fairhope are two fast-growing cities in the fastest-growing areas of Alabama, and there is no mistaking their conservative bona fides. But according to early statistics about library card applications, their libraries appear to be bucking a trend embraced by conservative-leaning groups and the Alabama GOP: Their patrons appear to be trusting the libraries. More than 60% of parents at Fairhope Public Library and Athens-Limestone County Public Library have signed off on all-access passes for their children with no restrictions on library usage.”

AL.com, Nov. 17
4d

Katie Gaddini writes: “Book bans may have mushroomed in the Trump era of reactionary politics, but they have a well-established history in America. One woman in particular, Norma Gabler, redefined the current strategy and logic behind modern book bans. Called ‘education’s public enemy number one,’ by critics in 1980, Gabler led the crusade against the so-called secular trend in school textbooks throughout the 1960s, 1970s, and 1980s. Even though Norma and her husband Mel worked together, Norma was the public face of their efforts for decades.”

Time: Made By History, Nov. 13
4d

Many members know Bill Ladewski as executive director of the Reference and User Services Association, an ALA position he has held since 2019. In early September, Ladewski added another title to his CV: director of Member Relations and Services. In this role, he and his team are charged with providing service and information to the Association’s nearly 50,000 members. Ladewski answered our 11 Questions to reintroduce himself to the ALA community.

AL: The Scoop, Nov. 19

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