Advertising

Make American Libraries print and digital products the focus of your library marketing plans.
Reaching the nation’s most engaged librarians and administrators has never been easier. From ads in our print magazine and podcast to banner ads on our websites and e-newsletters, American Libraries offers the greatest access to the most active library workers in the industry. View our media planning guide.

Stick with the library market leader
At the center of this vital industry—with 117,000 libraries in the United States alone—is the American Library Association, the oldest and largest library association in the world. Our 54,000 members represent those most actively engaged in the profession: decision makers and key administrators.

American Libraries helps ALA members stay on top of what’s important, what’s new, and what’s coming down the road. According to the last Book Industry Study Group study, libraries purchase more than $5 billion worth of books and materials each year. Plus, they purchase a substantial amount of equipment, supplies, technology, and services too.

Build your sales with these targeted advertising opportunities

American Libraries—the print membership magazine of the American Library Association
American Libraries Online—the interactive website that keeps librarians up to date 24/7
American Libraries Direct—the award-winning weekly e-newsletter aggregating ALA and industry news
Daily Scoop—the e-newsletter with the latest coverage on speakers, sessions, and events during ALA Annual, Midwinter, and Virtual conferences
Call Number with American Libraries—the monthly half-hour podcast of conversations with librarians, authors, celebrities, and scholars
American Libraries Live—free, one-hour webinars on key topics in the library world
Sponsored Posts—information about your product, featured on AL Direct or on American Libraries’ website
Special Delivery—promotional email sent on behalf of advertisers to 28,000 ALA members for one-time lead generation
Product News—monthly e-newsletter featuring products from American Libraries advertisers
Exhibitor Showcase—email outreach before conference to registered attendees and 30,000 ALA members
ALA JobLIST—the number-one website for library and information science and technology jobs. Find more information at the JobLIST website or view the ALA JobLIST media kit.

More information
American Libraries Media Planning Guide (PDF)

Contact Us
For printed information and sample copies of American Libraries magazine, please send your contact information to americanlibrariesadvertising@ala.org.

To discuss advertising in any American Libraries publication or media stream, please contact Melissa Carr, National Sales Manager, at 704-491-7789 or melcarr@ala.org.

Latest Library Links

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Christina Sterbenz writes: “As calls for censorship in libraries and school districts continue to escalate—and personal attacks on those who oppose these attempts persist—library workers are finding new ways to protect themselves, the books they care so much about, and intellectual freedom in their communities. Some are adjusting their policies on book challenges or trying to improve the dialogue with patrons. Others are fighting back through the judicial system. Even state lawmakers are supporting the right to read with bills to curtail book bans.”

American Libraries feature, Sept./Oct.
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Nomi Hague writes: “Although often exciting and enjoyable, for some children the new school year can also be stressful and anxiety provoking if their names are challenging for their teachers and classmates to pronounce. Some questions that children in these situations might be grappling with are: Will my new teacher be able to say and spell my name? Will the other kids be able to remember my name? Can or should I change my name to make it easier for everyone else?” The books in this list remind children to celebrate their own and other people’s names.

ALSC Blog, Sept. 22
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Matus Formanek writes: “DSpace open-source software supports numerous digital libraries and repositories around the world. With the release of DSpace version 7, a natural question that arises is whether the new version offers enough new functionalities to motivate system administrators to upgrade. Older versions of DSpace have reached the end of their developer support period or are reaching it in mid-2023. Based on our own upgrade experience, we propose suggestions and recommendations on migrating from the previous DSpace 6.3-based environment to the new one.”

Information Technology and Libraries, Sept. 18
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Matt Bloom writes: “A former librarian will receive $250,000 from the High Plains Library District [in Weld County, Colorado] as part of a settlement in a lengthy civil rights dispute over her firing. Brooky Parks lost her job at Erie Community branch in 2021 after promoting anti-racism and LGBTQ history workshops for teens. The programming drew backlash from the district’s board of trustees, which oversees more than a dozen public libraries across Northern Colorado. As part of the settlement, the district adopted new rules to encourage programming that is more ‘inclusive and diverse.’”

Colorado Public Radio, Sept. 22
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Juliana Kaplan and Eliza Relman write: “If libraries can convince people they’re for more than just quiet reading, they might just be able to reshape the new social landscape. Three years into the hybrid and work-from-home world, social time has plummeted. Americans aren’t socializing on weekdays, and are spending even less time with friends. Loneliness is on the rise. And it’s becoming clearer just how important ‘third places’—spaces for socializing outside of work and home—are.”

Business Insider, Sept. 24
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Tate Ryan-Mosley writes: “The AI Insight Forums were announced a few months ago by US Sen. Majority Leader Chuck Schumer (D-N.Y.) as part of his ‘SAFE Innovation’ initiative, which is really a set of principles for AI legislation in the US. The invite list was heavily skewed toward Big Tech execs. But to dig below the surface, I caught up with one of the other attendees, Mozilla Fellow Inioluwa Deborah Raji, who gave me an inside look at how the first meeting went, the pernicious myths she needed to debunk, and where disagreements could be felt in the room.”

MIT Technology Review, Sept. 25
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Betsy Gomez writes: “Libraries, schools, bookstores, and groups around the world will be calling attention to censorship and ways to fight it October 1–7. ALA and Unite Against Book Bans will mark this year’s Banned Books Week with a slate of programs, a call to action on Let Freedom Read Day, videos from the Banned Books From the Big Chair read out, and more.” Virtual programs will include actor and reading advocate LeVar Burton, author John Green, writer and illustrator Mike Curato, Texas FReadom Fighters co-founder Becky Calzada, and Banned Books Week Youth Honorary Chair Da’Taeveyon Daniels.

Intellectual Freedom Blog, Sept. 27

View more Latest Library Links