ACRL’s First Fish Toss

March 16, 2009

One fun panel presentation ("If Fish Markets Can Do It So Can We") involved the first competitive fish toss in ACRL history. Unlike the huge salmon and halibut that the fishmongers at Seattle's Pike Place Fish Market throw around at each other (and sometimes at unsuspecting customers), these were plush fish toys that four hardy volunteers agreed to pitch dramatically into a receptacle. A Russian librarian (left, named Ekaterina, I think) won the competition. The whole point, as Temple Associate University Librarian Steven Bell explained, was to show that libraries need to fashion a memorable user experience (UX) in addition to providing essential information. According to Rutgers Associate University Librarian Valeda Dent Goodman, the UX involves psychological, interactive, and value-based components. "Starbucks sells coffee, but their success is based on something else" — customers value the experience because they remember the friendly or innovative interaction with the store's baristas. As the poster child for a successful user experience, Starbucks is in the same category as Google, Apple, and the BlackBerry in developing simple, trustworthy, and innovative products that focus on people's participation.

Bell commented that libraries need to concentrate on their Wow Factor (the fish-toss quality that makes users say, "Your service is awesome") and their Difference Factor (the user experience that can prove more valuable than a Google or Wikipedia search). There is also a Fidelity Factor that keeps users coming back to the library, instead of merely being wowed once then crawling back to their online searches. Bell said that library high-fidelity involves the totality of UX (web access, reference, the OPAC, systems, and circulation) that, when presented in a convenient and meaningful way, retains the user's loyalty.

Brian Mathews, user experience librarian at Georgia Tech, mentioned some of the ways his library did usability testing on library spaces as they prepared for a recent renovation: "We tried storyboarding, psychodemographics, mapping, and decision trees to find out why the user experience works for some people and not others." When users complain, you have to listen, Bell emphasized, but you have to go beyond their recommendations. Henry Ford said that if he had asked people how they wanted to improve their transportation, they would have said "faster horses," not an affordable new car like the Model T.

Ira Glass and the structure of storytelling

Latest Library Links

41m

Tess Prendergast writes: “As someone who teaches contemporary children’s literature, I have been following the surge of picture books about climate and environment topics for several years. While there has been some great scholarly research about such books, I have devised a simple framework for grouping these kinds of books. This four-tiered categorization may help you decided what to read, suggest, or display in various scenarios and for different audiences.”

ALSC Blog, Apr. 11
20h

Max Eddy writes: “It’s a nightmare scenario: You’ve protected all of your online accounts with two-factor authentication (2FA), but then your phone is broken, lost, or stolen, and you’re locked out of everything. Past You’s effort to protect Future You has made Present You’s life a living hell. 2FA is supposed to keep attackers and scammers out of your online accounts, but what if something happens to your second factor? With a little planning, you can reduce that risk and still keep your accounts safe.”

New York Times Wirecutter, Apr. 12
1d

Nik Altenberg writes: “About 100 librarians and their supporters rallied outside San Francisco Public Library’s Main Library on April 9 to demand the city hire security guards for every branch. Workers decried a lack of security at most of the city’s branches and said they are often forced to de-escalate volatile situations and step into the role of providing security themselves. The rally is the latest in a series of union actions [from 10 unions representing more than 25,000 city workers across city departments] seeking to draw attention to what they say is a pervasive understaffing crisis.”

KQED-TV (San Francisco), Apr. 9
2d

“Two years after Brooklyn Public Libraries’ (BPL) launch of Books Unbanned, an initiative to protect the freedom to read for young people, In Their Own Words: Youth Voices on Books Unbanned gives new insight into the impact of censorship on teen and young adults across the US and how restrictions and other barriers to access build upon and reinforce each other. The new report, published April 11 by BPL and Seattle Public Library, analyzes 855 stories shared by young people who signed up for a free Books Unbanned ecard from April 2022 through December 2023.”

Seattle Public Library, Apr. 11
2d

Samantha Guss, Sojourna Cunningham, and Jennifer Stout write: “Recruitment and retention are both critical to diversity, equity, and inclusion efforts in academic libraries, and failing to improve retention has and will continue to derail these initiatives. Research that addresses retention tends to focus on proposed strategies, such as stay interviews (structured interviews aimed at strengthening employee and employer relationships) and mentorship programs. But there is no agreed-upon definition of retention that would allow us to assess these strategies. We should recognize that involuntary staying can be just as negative an outcome for the individual and the organization as leaving, setting the stage for legacy toxicity.”

In The Library With The Lead Pipe, Apr. 10
3d

Jackie Edwards writes: “As spring rolls around, seasonal allergies can flare up among library workers, resulting in symptoms like sneezing; runny or stuffy nose; itchy eyes, ears, and nose; coughing; and asthma. Not only are these symptoms detrimental to well-being and productivity, but they can also mean you’re less able to provide excellent customer service to library users. Fortunately, by purifying the air, preventing mold, and keeping your work area clean, you can improve indoor air quality and combat allergies in your library.”

Library Worklife, Apr.
3d

In Episode 94, Call Number celebrates Preservation Week, to be held this year April 28–May 4. The week’s events aim to raise awareness of the role libraries and cultural institutions play in protecting historic and culturally significant collections. Segments include Traci Sorell, honorary chair of this year’s Preservation Week, discussing the role of preservation through storytelling; Kathleen Monahan, special collections public services supervisor at Boston Public Library, addressing the importance of security in preservation; and Rosie Grayburn and Melissa Tedone, cofounders of the Poison Book Project, talking about their research on potentially toxic bookbinding materials from the 19th century.

AL: The Scoop, Apr. 15

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ACRL’s First Fish Toss

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Fabulosity in the Room

Ira Glass and the structure of storytelling