The joint ALSC/AASL program “Grassroots 2.0: New Technologies” program on Sunday morning brought together three experts on delivering effective library messages to legislators.
Curtis R. Rogers of the South Carolina State Library presented a slideshow of social media resources that librarians can use to promote the library and engage lawmakers. Libraries should all have an electronic newsletter, a Facebook page, Twitter feeds, a blog, and a YouTube channel as a matter of course, he said. They will make a difference when you really need it, such as when South Carolina Governor Mark Sanford decided to eliminate by veto all funding for the state’s libraries. (The measure was defeated last week 110–5, which Rogers attributes in part to the state library’s Save SC Libraries Facebook page.)
Jonathan Godfrey, communications director for the House Judiciary Committee, said that the United States is up against the worst economy in 70 years. “Libraries don’t automatically get a free pass because they take care of children,” he said. “You need to scratch and claw for every bit of federal funding to keep your branches open and librarians employed.” When meeting with legislators to argue the library's case, he recommended:
- Be aware of your congressman's committee assignments and align your talking points to them.
- Prepare your agenda carefully and specify what you are asking for at the beginning.
- Don't discuss outside issues or party politics.
- Thank them for favorable votes.
- Don't be disappointed if you only talk to congressional staffers—they are the very people you need to convince.
- Follow up with a thank you and additional resources, but keep in mind that ever since the 2001 anthrax attacks, all mail takes several weeks to get through; send important materials by email.
Stephanie D. Vance of Advocacy Associates, a consultant to the ALA Washington Office, emphasized the importance of building coalitions. “Identify coalitions that will most influence your member of Congress,” she said. “For example, Rep. Earl Blumenauer (D-Oreg.) loves bicycles. He listens to cyclists. Get some librarians who ride bikes to deliver your message.”
Vance said another method is to find a publicity opportunity for your congressman: Create an event or find a venue sponsored by the library that he or she can visit. Use Facebook to “like” your legislators or subscribe to their Twitter feeds to discover their interests and activities, then use the information to tailor your message about library funding.
