In Practice

Meredith FarkasBy Meredith Farkas
American Libraries Columnist

Distance learning librarian, Norwich University, Northfield, Vermont
librarysuccess@gmail.com

October 2008

 

Our New Website Is a Blog

Using WordPress for content management

Keeping a website current and engaging can be a challenge for a library without tech-savvy staff members. Many small libraries have websites whose content hasn’t changed in months (if not years), meaning that their events and displays go unnoticed by those who aren’t frequent visitors. Often, the librarians aren’t happy with the library’s current web presence, but feel powerless to fix things because they have no one with web design skills on staff to update the site.

Many new technologies have reduced the barriers for adding content to the Web. These days, if you can use a word processing program, you can create web content. This is mainly due to the creation of WYSIWYG editors. WYSIWYG stands for What You See Is What You Get, and means that instead of having to understand how to format text online, you can format text at the click of a button. So just like in your usual word processing program, you’ll see buttons for centering text, making it bold, inserting URLs, and more. WYSIWYG editors can be found on many popular social technologies such as blogs and wikis.

2.0 website solutions

An increasing number of libraries are starting to use tools like blogs, wikis, and open-source content management systems to manage their website content. This makes it easy for all staff members to add and update web content in their areas of responsibility without needing to know HTML.

WordPress (wordpress.org) is a popular free, open-source blogging platform that is used by many librarians in their personal and professional lives. Many libraries have WordPress blogs that they use to keep their patrons up to date with what’s new at the library, to share knowledge, and to solicit feedback.

While WordPress was developed for blogging, some libraries use it as a content management system for their entire website. The software allows for the creation and management of blog posts and static pages, meaning that libraries can use it to post both timely and permanent content. For instance, Park County (Wyo.) Library System (parkcountylibrary.org) has news content on its front page, with links to static pages on the top and side.

But just because your site uses blog software doesn’t mean it has to look like a blog. WordPress has hundreds of themes created by talented users of the application. Choosing a different theme allows the library to change its website’s look. Themes can be modified by making changes to the Cascading Style Sheets (CSS), or a library can design its own theme. As a result, WordPress library websites range from the simple to the polished. Few online visitors would guess that Troy (N.Y.) Public Library’s sleek site (thetroylibrary.org) was developed with blog software.

Some organizations supporting rural libraries have found that WordPress is a great tool to enable web development in geographically remote areas. Utah State Library and BCR have teamed up to offer Website-in-a-Box (utahlibraries.org), which has helped rural library directors create websites in a single day using WordPress. The State Library of Kansas and the Kansas Regional Library Systems offer a similar program, which is called My Kansas Library on the Web (mykansaslibrary.org).

While there are many other tools for managing web content (some of which I plan to discuss in American Libraries’ November and December issues), WordPress is simple software that’s easy to install and use, and is also a familiar interface for many who blog. WordPress puts control of web content into the hands of librarians regardless of their tech savvy, enablng them to make their websites dynamic representations of their libraries.