By Meredith Farkas
American Libraries Columnist
Distance learning librarian, Norwich University, Northfield, Vermont
librarysuccess@gmail.com
May 2008
Syndicate to Communicate
Exert greater control of your web presence with RSS
Libraries are constantly changing—with new collections, technologies, services, and events. Consequently, a library’s website must be frequently updated to reflect these changes. Some libraries have no access to the server that hosts their website. Making a simple change involves working with people outside the library, and keeping the library’s web presence up-to-date may not be a priority.
Libraries in this situation often have websites that are rarely updated and don’t reflect their vibrant atmosphere. Fortunately, with RSS libraries can take control of their web presence without needing access to their server.
Really Simple Syndication
RSS is a format for syndicating content on the Web. Much like the syndication of a newspaper column, there is a central place where an RSS feed is generated, but the content can appear in many different places. People can subscribe to an RSS feed and receive the content through an aggregator, a personalized home page, e-mail, text messaging, and more.
There are many types of content that come with RSS feeds. These include news sites, blogs, social bookmarking sites like del.icio.us, the tables of contents of many journals, and Flickr. RSS feeds can be found in some library catalogs and databases where you can search for a term and subscribe to the results. Based on XML, feeds can even be created from scratch.
RSS can also be displayed on a web page, where the content will dynamically update as soon as the RSS feed itself is refreshed. This means that libraries can pull timely RSS content onto their website without needing regular access to the server.
There are a number of applications that make it easy to display RSS content on a web page, including Feed2JS (feed2js.org) and Feed Digest (feeddigest.com). With these tools, users enter the URL of the RSS feed and a few parameters, such as how much content they want displayed. The application will provide a piece of JavaScript that needs to be pasted onto the web page where the content should appear. Pasting that JavaScript is the only action that is required of the individuals controlling the web server. From then on, the page will update whenever the RSS feed does.
Taking the reins
Many libraries use a blog that’s separate from their website to share library news, since blogs are easy to update directly from the Web. Using a tool that displays RSS feeds online would let the library display its blog content directly on the library site. That way, users don’t have to go elsewhere to find out what’s new at the library, and libraries can use the blog as an easy content publishing system. Library content could also be displayed in web spaces such as courseware and social networking software.
The Homer Township (Ill.) Public Library has pulled the headlines from its various blogs onto the front page of homerlibrary.org. Instead of people having to visit each individual blog, they can view them all in one place. If visitors are interested in reading the entire post, they can click on the headline and be taken straight to the full entry.
In a similar vein, libraries can pull content from outside sources onto their sites. This is particularly useful on subject pages, where you can pull in relevant journal tables of contents, news items, bookmarked resources, and more. It’s a great way to provide a current awareness service in a specific subject area.
RSS not only gives us more control over our web presence, but allows users to subscribe to our content and receive it however they choose, working the feed into their own routine. The flexibility of RSS makes it a key technology in any
librarian’s arsenal.