Robin Camille Davis writes: “Three things are certain in this world: death, taxes, and librarians sending out surveys. We are a patron-focused profession, and we crave user feedback. Moreover, some of us yearn for peer feedback for articles we write or hypotheses we test. When you create a survey—if you haven’t yet, it’s just a matter of time—there are a few things you should keep in mind. These tips will improve your survey and help make it more likely that people will respond.”