Michal Halperin Ben Zvi writes: “More and more aspects of life are conducted on digital platforms. Therefore, digital platforms that are challenging to use for older people have a negative impact on their quality of life. It prevents them from accessing essential services and integrating equally into society. According to the inclusive design approach, one should take into account the needs of as many users as possible without stigmatizing or excluding a specific group by designing niche products. Usually, a service that meets the needs of people aged 65+ will serve other audiences as well.”