Lila Denning writes: “Book displays and online book lists work for those patrons who enter your buildings or view your website and social media accounts. It is possible to extend your outreach to those in your community who aren’t currently using the library. By increasing the percentage of members of your community who use and appreciate the library, you are increasing the stakeholders and voices who can be asked to speak up during times when your library could use more defenders such as when budget cuts are on the horizon.”