Dani Carmack and Jessica Quarles write: “Are staffers at your university aware of the library’s services? At Embry-Riddle Aeronautical University–Prescott in Arizona, we discovered that many faculty members were hesitant to enter what they perceived as student-only library spaces. This made us realize: We weren’t marketing our resources and services to a core population, a group that is essential to helping us advocate for the library on campus and beyond. But first, staffers had to understand what we offered.”