Library marketing expert Angela Hursh writes: “We’ve come a long way in library marketing. Many libraries are promoting their collection and services in ways they would have never imagined six years ago. They’re focused on strategy and innovation. They’re not afraid to try new things. They’re experimenting. They’re putting cardholders first. Library marketing no longer stinks! Now it’s time to advance library marketing to the next level. Here are the four things libraries should do now to move successfully into the future.”