Robin Camille Davis writes: “A decade ago, user experience practitioners were regularly creating something called personas, detailed, fictional user profiles intended to represent the characteristics and needs of real users. It was a widely accepted convention, including in libraries, and it purported to help center the design process on people. But recently, personas have fallen out of favor. Rather than creating a bio and choosing a name and a photo, UX practitioners now often leave out these details and create realistic archetypes. These focus on needs, goals, behaviors, and tasks.”