David Lee King writes: “It’s true that people crave connection, to be acknowledged and listened to. But they’re not always looking to mimic real-world connections online, and an organization that tries to position itself as a new best friend on social media can come across as fake. So how can libraries strike a balance, demonstrating authentic engagement with a patron’s experiences, whether in person or via a digital transaction? Let’s consider how libraries can make use of common engagement platforms: catalogs, e-newsletters, mobile apps, and more.”