The all-new second edition of Marketing with Social Media, a LITA Guide published in cooperation with ALA Editions, gathers a range of contributors to explore real-world uses of library marketing technology, perfect for novices ready to dive in as well as practitioners on the lookout for ways to improve existing efforts. This guide: covers popular tools such as Snapchat, Tumblr, Instagram, Facebook, and Twitter; shares four easy-to-use tools for creating memes, tips for creating short videos, and ways to integrate blogs into social media; and demonstrates how to use reaction GIFs and tagging to boost your Tumblr posts.