Becky Spratford writes: “I have a goal I think all of us need to consider adding to our 2025 to-do lists. We are terrible at communicating what we do and why we are important. People outside the library world do not understand how important our work is. I want you to start speaking out about how great we are before people try to attack you. I want you to do it in 2025 but then keep doing it, on a regular basis going forward.”