Leigh Kunkel writes: “With Gen Z in its higher-education years and Gen Alpha fast approaching, academic libraries are seeking ways to reach tech-savvy students. Many institutions are using augmented reality (AR) to connect with students. Unlike virtual reality, which immerses the user in a computer-generated world, AR integrates digital elements into the physical world in real time through images and sounds. Through both student- and library-led initiatives, academic libraries are meeting digital natives on their own turf with AR treasure hunts that double as orientations, opportunities to create room-reservation systems, and other helpful tools.”