Eduard Kuric writes: “Unmoderated usability testing has been steadily growing more popular with the assistance of online user experience research tools. But the lack of adaptive questioning means that a lot of the information will remain unsaid, especially with regular people who are not trained in providing user feedback. Generative artificial intelligence could present a new, potentially powerful tool for addressing this dilemma.” The article presents the results of a case study using a GPT-4 bot as a website usability test moderator.
Smashing Magazine, Feb. 19; International Journal of Human-Computer Interaction, Nov. 21, 2024