Americans see a variety of factors as important when it comes to deciding whether a news story is trustworthy or not, but their attitudes vary by party affiliation, demographic characteristics and news consumption habits, according to a recent Pew Research Center survey. Overall, broad majorities of US adults say it is at least somewhat important to consider each of five surveyed factors when determining whether a news story is trustworthy or not: the news organization that publishes it (88%); the sources cited in it (86%); their gut instinct about it (77%); the person, if any, who shared it with them (68%); and the specific journalist who reported it (66%).