Evan Apfelbaum and Eileen Suh write: “Many organizations have struggled to increase racial diversity. Previous research on impression management in organizations suggests that disclosing negative information can be costly to an organization’s reputation, but our research suggests that being transparent about companies’ struggles to increase diversity may actually enhance their reputation. Such transparency signals the genuineness and strength of their commitment, which is elusive in this arena. But the presumption of best intentions has an expiration date. In the long run, an organization’s reputation regarding diversity will hinge on its ability to actually deliver on its goals.”