Author Archive: Carmelita Pickett

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Avoiding the Path to Obsolescence

September 5, 2011

Blockbuster was much in the news last fall, though not in the favorable light it once enjoyed. The cultural phenomenon and former stock market darling that once prospered through aggressive marketing, savvy exploitation of technology, and keen insights into customer preferences filed for bankruptcy in September 2010. Though some analysts thought the filing could give … Continue reading Avoiding the Path to Obsolescence