Most libraries use one or more library engagement platforms—such as newsletters, mobile apps, or reservation systems—for communications like notifying customers about upcoming events or inviting them to browse materials and check something out. These interactions are touchpoints where the library and customer connect, not unlike a physical reference or circulation desk. Let’s consider how libraries … Continue reading Ways to Connect
According to the Pew Research Center, more than 81% of US adults own a smartphone, up from 35% in 2011. That share is even higher for adults ages 18–29 at 96%, while just over half of people age 65 and older own one. Roughly one in five American adults are “smartphone-only” internet users, meaning they … Continue reading Wired for Wireless
Video marketing popularity has surged. According to Cisco, video comprised 73% of global IP traffic in 2016, and by 2021 it is expected to increase to 82%. Your patrons are already consuming videos, so it makes sense for your library to create video content for them. Making videos can be an effective way to share … Continue reading Making Library Videos
Most likely your library still has traditional customers who ask questions at the reference desk and check out physical books. You also have a new breed of library customer who brings in any number of electronic devices and expects those devices to work with your library’s technology. They want to plug into your public computers. … Continue reading Futureproofing Your Library
Content creation may seem like a novel function for libraries, but it’s nothing new. If you think back to the traditional library of yesteryear (or even traditional services in today’s library), you will notice plenty of examples of content being created. For instance, has your library ever done any of the following? Produced a pathfinder … Continue reading Libraries as Content Creators
Do you listen to what customers say online about your library? Oftentimes they’re asking questions or announcing that they’re inside the building. Other times they’re sharing their experiences, both good and bad. But almost all of the time they’re using social media tools like Facebook and Twitter to hold these online conversations. As library professionals, … Continue reading Follow Yourself
In the many presentations we have given over the years, one of the most powerful and most common questions we receive deals with psychology. The topic came up most recently when we were preparing a presentation on how library staff can communicate more effectively with information technology staff members. We initially wanted to emphasize that … Continue reading Develop Your Emotional Intelligence
Are efforts to use social media worth it? Indeed, they are. I see many reasons for libraries—or practically any other organization—to use these tools. Listening Listening comes first. Before your library starts “talking back” online, set up listening tools to see and hear what customers are saying about you, your services, and your community. Listening … Continue reading Social Media?
How many passwords do you have? Michael has 221; David has 210. Some are for social media accounts like Facebook and Twitter, while others are for services used occasionally, such as SoundCloud (a place to store and share audio files) or Tripit (a travel app). The rest are for services and tools we have tried … Continue reading Unforgettable Passwords
Has your library ever thought about using technology and communitywide projects to connect with customers? It’s not easy to pull off, but if you’re successful, your library can make new friends and contacts and can provide useful knowledge or entertainment for the community along the way. Topeka, where David works, has done a number of … Continue reading Community Connections
It’s no surprise: As a profession, we are facing a rapidly developing issue of growing significance, and that is e-content. It comes down to this: Libraries often cannot offer the types and amounts of e-content our users want and need. A lot of material is simply unavailable for us to access and circulate in electronic … Continue reading Essential Bookmarks
Our mission with Outside/In has been to take useful ideas from the larger world of trends (outside) to see how they apply to libraries (in). In that vein, we’re bringing you a roundup from our spring Libraryland conference tour, during which we made several stops and met hundreds of amazing folks and organizations along the … Continue reading Spring Libraryland Tour
