We all know that “Libraries are the smartest investment.” Study after study shows that for every dollar invested by a community in library services, $2.38 (PDF file), or $4.48 (PDF file), or even $6.54 (PDF file) in economic benefits are returned to the community. Another measure of the value of libraries is the individualized calculation … Continue reading The Smartest Readers
While much has been written recently about using Facebook as a promotional tool for libraries and librarians, opinions vary widely on Facebook’s effectiveness in reaching library users. It’s indisputable, though, that Facebook can successfully promote advocacy on behalf of library-related issues, based on the creation of a Facebook Page that generated community awareness in western … Continue reading Fanbase to the Rescue: A Massachusetts Tale
Suffering from the after-school network grinding-to-a-halt syndrome? Have a flat or declining budget with little state or local political support? Can’t figure out how to pay for a bandwidth upgrade to support patrons’ online activities such as searching for jobs and applying for e-government services? If you haven’t considered the e-rate program lately, now’s the … Continue reading Refresh Your View of E-rate
concerned about the future of my organization that I started reading much more widely and deeply. Many of the books were about brain research. Most focused on how and why we come to believe things, both as individuals and as communities. A couple of those books dug into how difficult it is for us to … Continue reading Keeping Our Message Simple
Today, I spent part of the day connecting with people. I complained about a silly election video, chatted with a college friend about a band, and put some finishing touches on plans for a conference taking place at the library. I did all this through Facebook. These days, it seems like everyone has a Facebook … Continue reading Facebook for Libraries
The John Cotton Dana Library Public Relations Award (JCD) turned 65 years old this year and celebrated this milestone with the Midwinter announcement of the 2011 winners. Five vibrant libraries demonstrated innovative, outstanding marketing strategies in campaigns ending in 2010: Anythink Libraries of Adams County, Colorado; Edmonton (Alberta) Public Library; Loudoun County (Va.) Public Library; … Continue reading The Best in Library Branding
“I don’t believe in failure,” Oprah Winfrey has said, and when you talk about celebrities who influence reading, who among them has had more of an impact on American reading habits than this extraordinary television talk-show host? The ways Oprah Winfrey has supported the programs, the mission, and the success of libraries in the United … Continue reading Reading for Life: Oprah Winfrey
Two major topics dominated discussions during the ALA Executive Board Spring Meeting April 22–24 at the Association’s Chicago headquarters. ALA’s new 2015 strategic plan now includes a Transforming Libraries goal that calls for the Association to “provide leadership in the transformation of libraries and library services in a dynamic and increasingly global digital library environment.” … Continue reading The Digital Revolution and the Transformation of Libraries
For my last message as ALA president, I’d like to update members and others on the initiatives that were kicked off at the Inaugural Banquet last June and offer a brief comment on recent events that affect the future of libraries. With “Our Authors, Our Advocates: Authors Speak Out For Libraries,” we tapped into a … Continue reading Wrapping Up a Busy Year
Librarians, library support staff, vendors, and guests will once again bring their economic and muscle power to assist New Orleans’ public libraries, schools, and community rebuilding projects during the American Library Association’s 135th Annual Conference, June 23–28, taking place at the Ernest N. Morial Convention Center, area hotels, and other venues. ALA held the first … Continue reading Renewing Our Mission in New Orleans
Virginia Mathews, 86, renowned advocate for family and early-childhood literacy and outreach programs, consultant, and author who was respected in the publishing and library worlds, died May 7. Instrumental in the success of both the 1979 and 1991 White House Conference on Library and Information Services (WHCLIS), Mathews navigated a career that bridged the worlds … Continue reading Children’s Services Champion Virginia Mathews Dies
Federal budget threats targeted at library programs dominated the discussions May 9 during the briefing day preceding this year’s National Library Legislative Day (NLLD) held by the American Library Association’s Washington Office, but the 361 NLLD participants who came to Washington, D.C., were not deterred by the uncertainty in the Capitol. “I think it makes … Continue reading Library Advocates Head for the Hill
