Author Archive: Mirela Roncevic

Dispatches, by Mirela Roncevic

Free Reading Zones

January 2, 2018

The basic idea is to open books for reading in areas where sponsors have a vested interest in getting exposure. As we’ve learned from the music industry, the fastest way to get people to consume content in a new environment is by making that content freely accessible through sponsorships—think of enjoying music on YouTube or … Continue reading Free Reading Zones


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Ebook Business Models

August 7, 2013

Dealing with business models and understanding the multitude of pricing options available is the most complicated—and controversial—part of ebook acquisition. It requires a constant monitoring of policies and business practices that continually change because of industry mergers and technological advances that enable companies to frequently upgrade their purchasing plans. Pricing options are usually not explained … Continue reading Ebook Business Models