Know your audience Who do you want to know about summer learning? Parents and caregivers? Teachers? The teens themselves? Other organizations serving youth in the community? While the answer is undoubtedly all four, think about your library and community. How does word get around about your events? Maybe it’s from parents reading your quarterly newsletter … Continue reading Get the Word Out
Video marketing popularity has surged. According to Cisco, video comprised 73% of global IP traffic in 2016, and by 2021 it is expected to increase to 82%. Your patrons are already consuming videos, so it makes sense for your library to create video content for them. Making videos can be an effective way to share … Continue reading Making Library Videos
“The first flier I ever designed had a clip-art border,” confesses Lamarre, head of children’s services at Duxbury (Mass.) Free Library (DFL) and a freelance graphic design consultant. “I had no idea that that wasn’t the proper way to design an eye-catching flier.” Pixelated photos, inappropriate font choices, and other design depravities—including, yes, clip art—often … Continue reading Cutting Out the Clip Art
There was only one problem: We had never created a library video before. The process was as much an introduction to video making for us as the finished product was an introduction to the library for our students. Assembling the cast and crew As with any Hollywood blockbuster, a team had to be assembled to … Continue reading Pounce into the Spotlight with a Library Introduction Video
An attentive and engaged audience lost no time connecting library professionals’ work to these innovators’ approaches, from citizenship corners to entrepreneurship programs for teens and young adults. Several attendees’ noted their libraries’ participation in National Welcoming Week, an event organized by Welcoming America that helps communities bring together immigrants and U.S.-born residents in a spirit … Continue reading A Welcoming and Empowering Future
Christie Koontz, associate in research at Florida State University’s School of Information, offered this wisdom, along with basic marketing definitions and best practices, at the outset of “What Makes a Great Marketing Initiative in the Library?,” a session at the International Federation of Library Associations and Institutions’ (IFLA) World Library and Information Congress in Columbus, … Continue reading Inspirational Library Marketing
Robbie Barber, media and education tech instructor at Woodland Middle School in Decatur, Georgia, kicked off her “Marketing Your Library: Developing Relationships Through Public Relations” session in a unique way: She shared her failures.
The boys were eager to share their favorite graphic novels and joke books, and it was fulfilling to see them have fun and cultivate a joy of reading. While the enthusiasm was inspiring, the library needed to find ways to attract more participants and make the program worth the time it required each week. For those who have … Continue reading Growing a Program
I’m director of Curtis Memorial Library in Brunswick, Maine. As the result of being a worrywart and wanting to make sure that the library makes a successful transition to a technology-driven, digitally dominated future, I spend a great deal of time identifying and evaluating new library programs, processes, and management methods. After years of struggling … Continue reading New Routes to Library Success
CPL’s “Welcome Home” program ran from February 4–18, while LAPL’s campaign, “LAPL Misses You,” was held February 1–14. The libraries waived late fees on all materials during the campaigns. CPL’s 80 branches received at least 20,000 items, worth about $500,000. This was CPL’s third time holding a fine amnesty program—the first was in 1985 just for … Continue reading Fine Amnesty Campaigns Bring Rewards in Chicago, L.A.
Social media is a cost-effective marketing tool, but libraries should still market in traditional media. Social media is not intended to replace real-world marketing altogether. An overarching theme One key to successful marketing is to make your promotional materials memorable so they don’t get lost in the clutter that inundates people daily. Libraries can accomplish this … Continue reading Marketing in the Real World