marketing Archives | Page 2 of 2 | American Libraries Magazine

Charlotte Roh, Isha Lee, and Darlene Gillard

A Welcoming and Empowering Future

By Miguel Figueroa | January 21, 2017

An attentive and engaged audience lost no time connecting library professionals’ work to these innovators’ approaches, from citizenship corners to entrepreneurship programs for teens and young adults. Several attendees’ noted their libraries’ participation in National Welcoming Week, an event organized by Welcoming America that helps communities bring together immigrants and U.S.-born residents in a spirit … Continue reading A Welcoming and Empowering Future →

Panelist discuss great marketing initiatives for libraries. From left: Sandra Singh, chief librarian, Vancouver (Canada) Public Library; Christie Koontz, associate in research at Florida State University’s School of Information; Silvère Mercier, IFLA Marketing and Management Section; and Nancy E. Gwinn, IFLA Management and Marketing Section.

Inspirational Library Marketing

By Terra Dankowski | August 19, 2016

Christie Koontz, associate in research at Florida State University’s School of Information, offered this wisdom, along with basic marketing definitions and best practices, at the outset of “What Makes a Great Marketing Initiative in the Library?,” a session at the International Federation of Library Associations and Institutions’ (IFLA) World Library and Information Congress in Columbus, … Continue reading Inspirational Library Marketing →

Marketing Your Library

By Terra Dankowski | June 27, 2016

Robbie Barber, media and education tech instructor at Woodland Middle School in Decatur, Georgia, kicked off her “Marketing Your Library: Developing Relationships Through Public Relations” session in a unique way: She shared her failures.

Growing a Program

By David Piper | May 2, 2016

The boys were eager to share their favorite graphic novels and joke books, and it was fulfilling to see them have fun and cultivate a joy of reading. While the enthusiasm was inspiring, the library needed to find ways to attract more participants and make the program worth the time it required each week. For those who have … Continue reading Growing a Program →

New Routes to Library Success

By Elisabeth Doucett | March 1, 2016

I’m director of Curtis Memorial Library in Brunswick, Maine. As the result of being a worrywart and wanting to make sure that the library makes a successful transition to a technology-driven, digitally dominated future, I spend a great deal of time identifying and evaluating new library programs, processes, and management methods. After years of struggling … Continue reading New Routes to Library Success →

Los Angeles Public Library patron Dennis Levin returned The Story of Scotch, a book he checked out in 1950, during the library's recent fine amnesty campaign.

Fine Amnesty Campaigns Bring Rewards in Chicago, L.A.

By Alison Marcotte | February 23, 2016

CPL’s “Welcome Home” program ran from February 4–18, while LAPL’s campaign, “LAPL Misses You,” was held February 1–14. The libraries waived late fees on all materials during the campaigns. CPL’s 80 branches received at least 20,000 items, worth about $500,000. This was CPL’s third time holding a fine amnesty program—the first was in 1985 just for … Continue reading Fine Amnesty Campaigns Bring Rewards in Chicago, L.A. →

Marketing in the Real World

By Ben Bizzle with Maria Flora | May 12, 2015

Social media is a cost-effective marketing tool, but libraries should still market in traditional media. Social media is not intended to replace real-world marketing altogether. An overarching theme One key to successful marketing is to make your promotional materials memorable so they don’t get lost in the clutter that inundates people daily. Libraries can accomplish this … Continue reading Marketing in the Real World →

Latest Library Links

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Joe Árvai writes: “As artificial intelligence (AI) creeps further into people’s daily lives, so do worries about it. At the most alarmist are concerns about AI going rogue and terminating its human masters. But my own research as a psychologist who studies how people make decisions leads me to believe that all these risks are overshadowed by an even more corrupting, though largely invisible, threat. That is, AI is mere keystrokes away from making people even less disciplined and skilled when it comes to thoughtful decisions.”

The Conversation, Apr. 12
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Tess Prendergast writes: “As someone who teaches contemporary children’s literature, I have been following the surge of picture books about climate and environment topics for several years. While there has been some great scholarly research about such books, I have devised a simple framework for grouping these kinds of books. This four-tiered categorization may help you decided what to read, suggest, or display in various scenarios and for different audiences.”

ALSC Blog, Apr. 11
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Max Eddy writes: “It’s a nightmare scenario: You’ve protected all of your online accounts with two-factor authentication (2FA), but then your phone is broken, lost, or stolen, and you’re locked out of everything. Past You’s effort to protect Future You has made Present You’s life a living hell. 2FA is supposed to keep attackers and scammers out of your online accounts, but what if something happens to your second factor? With a little planning, you can reduce that risk and still keep your accounts safe.”

New York Times Wirecutter, Apr. 12
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Nik Altenberg writes: “About 100 librarians and their supporters rallied outside San Francisco Public Library’s Main Library on April 9 to demand the city hire security guards for every branch. Workers decried a lack of security at most of the city’s branches and said they are often forced to de-escalate volatile situations and step into the role of providing security themselves. The rally is the latest in a series of union actions [from 10 unions representing more than 25,000 city workers across city departments] seeking to draw attention to what they say is a pervasive understaffing crisis.”

KQED-TV (San Francisco), Apr. 9
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“Two years after Brooklyn Public Libraries’ (BPL) launch of Books Unbanned, an initiative to protect the freedom to read for young people, In Their Own Words: Youth Voices on Books Unbanned gives new insight into the impact of censorship on teen and young adults across the US and how restrictions and other barriers to access build upon and reinforce each other. The new report, published April 11 by BPL and Seattle Public Library, analyzes 855 stories shared by young people who signed up for a free Books Unbanned ecard from April 2022 through December 2023.”

Seattle Public Library, Apr. 11
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Samantha Guss, Sojourna Cunningham, and Jennifer Stout write: “Recruitment and retention are both critical to diversity, equity, and inclusion efforts in academic libraries, and failing to improve retention has and will continue to derail these initiatives. Research that addresses retention tends to focus on proposed strategies, such as stay interviews (structured interviews aimed at strengthening employee and employer relationships) and mentorship programs. But there is no agreed-upon definition of retention that would allow us to assess these strategies. We should recognize that involuntary staying can be just as negative an outcome for the individual and the organization as leaving, setting the stage for legacy toxicity.”

In The Library With The Lead Pipe, Apr. 10
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Jackie Edwards writes: “As spring rolls around, seasonal allergies can flare up among library workers, resulting in symptoms like sneezing; runny or stuffy nose; itchy eyes, ears, and nose; coughing; and asthma. Not only are these symptoms detrimental to well-being and productivity, but they can also mean you’re less able to provide excellent customer service to library users. Fortunately, by purifying the air, preventing mold, and keeping your work area clean, you can improve indoor air quality and combat allergies in your library.”

Library Worklife, Apr.

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