For almost 31 hours over Labor Day weekend, American Library Association’s Facebook page was controlled by a hacker who posted decidedly un-library-like content and removed all ALA admins. While ALA’s Social Media Team scrambled to find a way to regain access to the page, new spam posts were going up every 20 minutes like clockwork. … Continue reading ALA’s Facebook Account Was Hacked and You’ll Never Guess What Happened Next!
Mary Abler, project manager of the Southern California Library Cooperative, says when it comes to outreach, “Keep it simple, stupid.” Librarians need to think about outreach differently. Outreach traditionally takes money, time, materials, and permission. And even though it’s important to do, most librarians have maybe one hour a week to devote to it. So … Continue reading Ignite Session: Outreach, Yik Yak, and Reality TV
This is an issue of integrity, of the collective adherence to a code and standard of values, of maintaining human records as complete, unimpaired, and undivided as possible. The ability to consult the evidence and sources used by researchers and authors will be lost if those digital records are not available. The ability to research … Continue reading Preserving the Born-Digital Record
“We avoided it for awhile,” says Gail Shackleton, director of library services at Appleby College, a 7–12 grade school in Ontario. She and library technician Stefania Mulyk administer the library’s social media presence, which already includes Twitter, Tumblr, Pinterest, and YouTube. They waited to adopt Vine until four months after the app’s introduction because of … Continue reading Libraries on the Vine
“You don’t even have to bring the author to your town anymore,” says Johannes Neuer, associate director of marketing for NYPL. “Google Hangouts are the perfect places to create brand engagement.” When Neuer talks about social media tools, libraries should listen. Hangouts is just one of many public-facing platforms NYPL has taken into the fold … Continue reading How Libraries Are Using Social Media
At the University of Nevada, Reno, Donnelyn Curtis, head of special collections, turned to Facebook to connect the university’s archives with students who care about history and the school’s tradition. She began by creating Facebook pages for Joe McDonald and Leola Lewis—two students who attended the university in the 1910s, married a few years later, … Continue reading 8 Tips to Highlight History Using Facebook
A New Jersey librarian had put me in touch with this outgoing young woman, starting the social networking experience that would supplement F2F (face-to-face) contact in class throughout the academic year. I had already been using Facebook to keep in touch with friends and colleagues while in the United States. Surprisingly, Facebook also became a … Continue reading Facebook à la Fulbright