In social media, bots collect information that might be of interest to users by crawling the internet for specific information and sharing it on sites like Facebook and Twitter. Bots use keywords and hashtags in their searches. Some social bots were developed to behave like a human—using emojis in their posts, only posting at reasonable … Continue reading Social Media Bots
The city council voted to remove the popular kitty—who had lived in the library for nearly six years—after council members cited potential allergy issues. The story was picked up by ABC News, the Huffington Post, and the Associated Press; support poured in from as far away as Australia; and more than 5,000 people signed a … Continue reading Library Cats Leave Some Sneezing, Others Feline Fine
Create shareable content Creating meaningful web content for sharing on social media can lead to increased website traffic and community growth. Shareable web content is defined by two key characteristics: It’s published on the web at a unique URL, and it’s relevant to the community. Your library has probably already published many forms of share-ready … Continue reading Social Media Optimization
The ability to chat with your friends, use filters, toss in an emoji, and showcase your lighthearted side are some of the many reasons millennials have flocked to this platform. This mass migration of millennials to Snapchat has made librarians sit up and take notice. Library Snapchat accounts have begun popping up over the past … Continue reading Snapchat in the Library
CPL’s “Welcome Home” program ran from February 4–18, while LAPL’s campaign, “LAPL Misses You,” was held February 1–14. The libraries waived late fees on all materials during the campaigns. CPL’s 80 branches received at least 20,000 items, worth about $500,000. This was CPL’s third time holding a fine amnesty program—the first was in 1985 just for … Continue reading Fine Amnesty Campaigns Bring Rewards in Chicago, L.A.
Larger institutions also got involved in attempting to preserve digital ephemera. That includes the Library of Congress (LC), which reached an agreement with Twitter in 2010 to build an onsite research archive. “Archiving and preserving outlets such as Twitter will enable future researchers access to a fuller picture of today’s cultural norms, dialogue, trends, and … Continue reading Saving Digital Ephemera
For almost 31 hours over Labor Day weekend, American Library Association’s Facebook page was controlled by a hacker who posted decidedly un-library-like content and removed all ALA admins. While ALA’s Social Media Team scrambled to find a way to regain access to the page, new spam posts were going up every 20 minutes like clockwork. … Continue reading ALA’s Facebook Account Was Hacked and You’ll Never Guess What Happened Next!
Mary Abler, project manager of the Southern California Library Cooperative, says when it comes to outreach, “Keep it simple, stupid.” Librarians need to think about outreach differently. Outreach traditionally takes money, time, materials, and permission. And even though it’s important to do, most librarians have maybe one hour a week to devote to it. So … Continue reading Ignite Session: Outreach, Yik Yak, and Reality TV
“We avoided it for awhile,” says Gail Shackleton, director of library services at Appleby College, a 7–12 grade school in Ontario. She and library technician Stefania Mulyk administer the library’s social media presence, which already includes Twitter, Tumblr, Pinterest, and YouTube. They waited to adopt Vine until four months after the app’s introduction because of … Continue reading Libraries on the Vine
“You don’t even have to bring the author to your town anymore,” says Johannes Neuer, associate director of marketing for NYPL. “Google Hangouts are the perfect places to create brand engagement.” When Neuer talks about social media tools, libraries should listen. Hangouts is just one of many public-facing platforms NYPL has taken into the fold … Continue reading How Libraries Are Using Social Media
At the University of Nevada, Reno, Donnelyn Curtis, head of special collections, turned to Facebook to connect the university’s archives with students who care about history and the school’s tradition. She began by creating Facebook pages for Joe McDonald and Leola Lewis—two students who attended the university in the 1910s, married a few years later, … Continue reading 8 Tips to Highlight History Using Facebook