Are efforts to use social media worth it? Indeed, they are. I see many reasons for libraries—or practically any other organization—to use these tools. Listening Listening comes first. Before your library starts “talking back” online, set up listening tools to see and hear what customers are saying about you, your services, and your community. Listening … Continue reading Social Media?
Half a dozen tweens are crowded around several large tables stacked with odds and ends in the windows of the Meekins Library in the center of the small town of Williamsburg, Massachusetts (population 2,500). Two girls kneeling on the floor are pulling things out from under an old oak table that has been part of … Continue reading Creating a New Tradition
It was a sunny June afternoon, perfect for playing baseball, taking a dip in the local pool—or having a virtual chat with a favorite author over Skype about what you’ve been reading. That was the message the New Albany–Floyd County (Ind.) Public Library set out to impart this summer through our first “Guys Read” program … Continue reading Connect Guys with Authors
How many passwords do you have? Michael has 221; David has 210. Some are for social media accounts like Facebook and Twitter, while others are for services used occasionally, such as SoundCloud (a place to store and share audio files) or Tripit (a travel app). The rest are for services and tools we have tried … Continue reading Unforgettable Passwords
Times are tough for libraries, and when times get tough, managers—whether college administrators, a principal, a board of trustees, or even voters—start asking about the viability of programs and the measurable benefits of those programs. That’s why understanding how to measure your library’s activities—and therefore proving their value—is critical in today’s economic environment. In Using … Continue reading Making Sure Libraries “Measure Up”
A few weeks ago, American Libraries sent you a survey. And despite all the other surveys and polls and requests that likely came to you this election season, more than 4,000 of you responded. Thank you for taking time to provide feedback. We want to know what you think about the magazine, and indeed, all … Continue reading Gauging Your Interest
It frustrates me profoundly to have someone in the library profession approach me at a conference to challenge my credibility as a speaker—usually in view of the fact that I’m retired, out of touch, and behind the times. In other words, I’m no longer actively involved in library matters. My defense is immediate. I explain … Continue reading Trust in Your Trustees
I’m hooked on Westerns. Not the genre-blends that are popular today—the cowboy romances and the zombie Westerns—but the real thing: novels set in the Old West, featuring hard-drinking, rugged individualists who are good at doing the things that must be done and doing them with grace under pressure. Except for the setting, that definition also … Continue reading The Wild and Poetic Life of Westerns
I recently learned that another national library association has adopted the slogan “I am (my national library association)” as a means to engage its members. My immediate reaction was to think of ALA and how, if we were to follow suit, I would want our slogan to be “We are ALA.” We, the members of … Continue reading We Are ALA
Like many librarians, I was a frequent user of libraries as a child. Yet I have always avoided asking for help. I wrote an entire undergraduate thesis without talking to a librarian. If I didn’t understand something, I’d find a way to figure it out myself. For years, my experiences fueled my desire to make … Continue reading The DIY Patron
The past year has been challenging for ALA, reflecting both the difficult economic conditions affecting libraries across the US and our continuing focus on a strong Association that serves its members and supports the work of libraries and the needs of their users. ALA is ending FY2012 with a deficit. This reflects lower-than-expected revenue from … Continue reading Background on Our Budget
If I were to write “What American Libraries Did This Summer,” it would be more roller-coaster ride than mai tais on the beach. Such is the nature of juggling several media streams, especially when tied to news and deadlines. At the top of the hill were the twin peaks of the ALA Annual Conference and … Continue reading Our Roller-Coaster Summer
