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Up, Up, and Away: A Bird’s-Eye View of Mission Marketing

July 20, 2010

Early in July 1982, Larry Walters tied more than 40 weather balloons to his lawn chair and rose 16,000 feet above the smog over Los Angeles. Spotted by various aircraft, he descended by shooting the balloons with a BB gun, eventually drifting some 20 miles. He ended up hanging from some power lines. FAA officials … Continue reading Up, Up, and Away: A Bird’s-Eye View of Mission Marketing


Our Authors, Our Advocates

July 20, 2010

The American Library Association got a brand-new president June 29, when Roberta Stevens of the Library of Congress entered the ballroom at the Renaissance hotel in Washington, D.C., dancing to the tune of “Celebration,” along with the incoming presidents of the 11 ALA divisions and four of her favorite authors: Marie Arana, Brad Meltzer, Sharon … Continue reading Our Authors, Our Advocates



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The Future of Libraries: Interview with Thomas Frey

July 16, 2010

Without consulting a crystal ball, Thomas Frey, executive director and senior futurist at the DaVinci Institute, writes and speaks about a promising future for those libraries strongly connected to their communities and quickly adaptable to the changing world around them. Tom Sloan, executive director of the DuPage Library System in Geneva, Illinois, asked Frey to discuss … Continue reading The Future of Libraries: Interview with Thomas Frey


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Good Dog. Sit. Listen.

July 15, 2010

Christopher, a bubbly 7-year-old, has come to the La Mesa branch of San Diego County (Calif.) Library to read to Sunny. With book in hand, Christopher sits down and begins. As he reads, he and Sunny cuddle together. Sunny, an 80-pound collie, is a certified therapy dog and with his handler, Gloria Laube, he visits … Continue reading Good Dog. Sit. Listen.




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Party On! at Your Book Discussions

July 6, 2010

An avid colleague once told me that facilitating a book discussion is the most fun we can have at work. She was right. However, she didn’t mention the three Rs of any professionally done book discussion: reading, rereading, and research. As lovingly dedicated book laborers, we do most of this in our off-time with little … Continue reading Party On! at Your Book Discussions



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Mastering Moderation

June 8, 2010

You just found out you’re going to moderate a conference program or webcast. Congratulations. Now what? What exactly are you going to do? If what you do is emulate what you’ve seen most moderators do at library conferences, both physical and virtual, chances are you’ll politely ask attendees to take their seats before you start … Continue reading Mastering Moderation


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Annual Conference 2010 Preview

June 3, 2010

ALA’s Annual Conference in Washington, D.C., June 24-29, at the Walter E. Washington Convention Center (WWCC) and surrounding hotels offers a full program agenda and an array of guest speakers culminating with members converging on Capitol Hill to express their support for library-friendly funding and policies to the U.S. Congress. The effort is designed to … Continue reading Annual Conference 2010 Preview